City Tourism Director Todd Shanks spoke with Ozark Radio News and told us about where the process is:
Shanks says that representatives from North Star will be visiting West Plains next week to continue their work:
Shanks continued and explained what it means to “uncover the city’s brand”:
The group will also be helping with developing a marketing plan for the city:
Shanks says that a survey has been sent to members of the community, and is now open for the general public to take. You can find a link to that 20-minute survey here.