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(Jefferson City) – The number of Missourians who have taken the Governor’s 100 Missouri Miles Challenge passed the 10,000 mark on Wednesday, and Gov. Jay Nixon and First Lady Georganne Nixon are encouraging them to continue logging miles in order to reach the goal of 1 million miles this year.

Launched to promote Missouri’s distinction as the 2013 Best Trails State in America, the outdoor fitness initiative challenges Missourians to complete 100 miles of outdoor physical activity by the end of the year. Since the official launch on June 1, participants have completed more than 745,000 miles, including 288 miles by the Governor and 289 miles by the First Lady.

Gov. Nixon said that reaching their goal of 10,000 participants would not have been possible without the hundreds of families, businesses, and organizations all over the state that have embraced this initiative as a way to improve their health and take part in Missouri’s outdoor heritage.

Nearly 200 organizations, including schools, cross country teams and fitness clubs, have signed up to take the challenge as a group, while almost 30 Missouri businesses have implemented the initiative into office wellness programs to promote overall health and physical activity among employees.

For more information and to take the Challenge, visit Participants can also share adventures, post photos and learn about upcoming events by connecting with 100 Missouri Miles on Facebook and Twitter using #100MoMiles.

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