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(St. Louis) (AP) – Former presidential candidate Rick Santorum says Republicans need to do a better job of caring, relating and communicating if they hope to win national elections.

Santorum spoke Saturday to hundreds of people gathered at the Conservative Political Action Conference in suburban St. Louis.

He said Republicans have been trying to win by proving to people their policies are right with facts and figures. But he says Democrats have prevailed in national elections by telling people they understand, relate and care for them.

The former Pennsylvania senator ran unsuccessfully last year for the Republican nomination for president.

He’s now leading a conservative movie production company and traveling the country speaking. Santorum says he hasn’t ruled out another bid for president.

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